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Opt-In vs Opt-Out in Marketing

Opt-In vs Opt-Out in Marketing
Published date January 25, 2021
Author Raphael Bohlmann

The father of social psychology, Kevin Lewin stated, “make the actions you want to encourage easier, akin to moving downhill; and make the actions you want to discourage more difficult, akin to moving uphill.”

This is the “Opt-In and Opt-Out principle” in a nutshell. Psychology expert suggests that a push in the right direction will contribute in changing someone’s behavior.

Similarly, this principle applies in marketing.

The Power of Opt-In vs Opt-Out in Marketing

When you desire your customers to take any action on your business, you should not only persuade them but give them a direction by encouraging them even more. This will come with its limitations, but when used insightfully will create value and impact.

This is where the power of Opt-in vs Opt-out comes to play in marketing. A simple yet powerful tool for marketers, business owners, advertisers, etc. Consequently, this will help identify and eliminate obstacles you encounter with your business.

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